Two decades ago, Dubai was but a sand castle. Over the recent times, it has startled the world with its audacious constructions and flamboyant establishments. The city has overcome its past, enhanced its present and now it’s on the path to creating the future. Read the rest of this entry »
Spoiler: We don’t FACEBOOK all day.
We spend most part—maybe all—of our day on Social Media, springing from platform to platform, scheduling posts, strategizing ahead and keeping up with our klients (Yes, I went there). From worrying endlessly about Facebook’s organic reach regression to enlightening my clients on what really happens after you ‘follow’ people on Twitter and spending my time Instagramming through dinner (and consequentially making it cold), I’ve come to realize – Social Media is NOT just a job, it’s a lifestyle. Read the rest of this entry »
SocialEyez has compiled an infographic of The Most Discussed Subjects Across Arabic Social Media in 2014 by observing and monitoring online conversations throughout the year. The infographic provides a fair insight on what made the cut. Read more over at alarabiya.net.
In 2014, marketers have observed the descending graph of organic reach on Social Media and the increasing need for paid advertising budgets to reach the right people. Various ‘thought leaders’ have also been telling businesses to stop ‘wasting’ their time and efforts on Social Media. These rumblings have become louder towards the tail end of the year, making experts, brands and stakeholders question – Is the Social Media party ending? Read the rest of this entry »
VIRAL – that one word marketers are looking for
In 2014, digital campaigns have hit a stride with brands going the extra mile and proactively engaging with their communities online and offline. With many channels available, from the obvious Facebook, Twitter and Instagram to the more specialized Pinterest and LinkedIn, we’re seeing brands utilize Social Media a few steps away from the basics. Take a look at this list of the most creative campaigns of 2014 from the US, some great and some ground-breaking: Read the rest of this entry »
If you know a young social media user who spends a considerable amount of time on the Internet, chances are, you have heard them say, “When I grow up, I want to be a YouTuber.” It’s an ambiguous concept to many, loose around the edges, and surrounded by clichés us ‘millennials’ are dealing with. In an attempt to contemplate a response to any critics who believe social media is temporary and being a YouTuber is not a real job, here are our arguments. Beware, you will be turned. Read the rest of this entry »
We’re closing in on the tail end of 2014. That means, marketeers are rushing to prepare concrete content plans for 2015 for a bigger, better impact. Here are some statistics on Best Practices for Social Media Content to elevate your brand’s image in the New Year.