Social Media Monitoring and Analysis

Yes, it’s here! On December 16th Apple officially launched the iPhone4S in the UAE. The Social Media Universe rose up in excitement, the new iPhone was the talkof the town, social media users shared their thoughts on its features, specifications, applications and of course about Siri.  In this Buzz Report SocialEyez tried to identify the main topics being discussed, user perception and sentiment. The search was conducted for a 22 day period starting from December 4th until December 25th.

SocialEyez team of analysts narrowed the discussions down to two most popular or discussed subjects / topics.

  1. Users discussing if the iPhone was their number one choice and if it was as appealing as other devices introduced by Apple or its competitors.
  2. Users asking questions about its release date, price and availability. Discussions on delay in delivery was repetitive, many users stressed the fact across social media.

Topic 1: General sentiment towards the iPhone

Neutral:

The majority of comments were neutral opinions, users were discussing basic information about the iPhone with the simple intention of sharing information.

Examples of popular comments: “Your iPhone’s home button isn’t as responsive as it used to be, here is a solution: http://t.co/YiYENEvd Amazing! It works.” or “LOL!!! Make Your iPhone Read Any Text Aloud with Just a Few Taps http://t.co/6ACptoIR,” relating to Siri, the new natural language user interface.

With regards to the positive and negative coverage users were inclined to have either very strong positive or negative opinions towards the iPhone.

Positive:

When it comes to Apple there is the popular ‘iPhone Lovers’ group. These set of users adore everything created by Apple. Normal posts contain messages like “I miss my iPhone”, “Loving my new iPhone!” or “Retweet if you have an #iPhone.” Users also share their excitement for special apps and tools. For example, a post from a Dubai based user: “Got to say that I think I’m falling in love. Google maps on the iPhone is truly my soul mate and saves the day every time ;-) “. Another user posted: “I’m realizing that everything I thought was cool on my old android phone is AMAZING on my #iPhone! #nevergoingback”, while user SaraAljawi adds: “Done with blackberry world. I am tweeting by speaking to this awesome iPhone how cool is that!!”

Negative:

On the other hand there exists the ‘iPhone opposers’ – these group of social media users are no less strong and persistent. The release of the new iPhone couldn’t change their negative opinions. One user quotes: “It is a useless device, just a waste of money. Nothing special with iPhone 4S”, while another user states: “Stupid iPhone is effin up today.” User _Dreamkeeper remarks: “I’m never going to ditch my Nokia E7 for an iPhone. Ever.” Interestingly some users previously seemed to like or at least own an iPhone but had now changed their mind.  A disappointed user from the UAE explains: “I got my iPhone 4 S last month and it’s a great disappointment. It’s just a hype and SIRI isn’t good because it’s predominantly made for the US consumer.” Twitter-user Sweet_luv_21 adds: “I’ll purchase Black berry soon ~ good bye IPhone!”

Overall by comparing the positive and negative reactions posted by users there is a clear winner. The share of comments that were in favor of the new iPhone reached approximately two-thirds, while only one-third of the buzz were negative opinions. The peak in volume was during the period December 11th – 13th, a few days before the device was launched in the UAE. This might be related to the media coverage in local newspapers and the telecom operators such as Etisalat and its announcement related to the start of pre-ordering on December 11th.

Topic 2: Sales and availability of the iPhone

With the official launch of the iPhone sale on the December 16th long queues were lined up and the UAE telecom operators Etisalat and du witnessed a surge in iPhone4S sales and bookings at customer care kiosks across Dubai. Gulfnews quotes an Etisalat clerk who describes the demand as overwhelming: “I’m quite surprised, a lot of people want this new version of the iPhone4 and they want it right now.” Many social media users were upset with delivery problems and insufficient information. For example on Facebook user Kristofer Mariano posted: “I have went to 3 of your business centre they told me not yet released and maybe i cant have coz its already all PREBOOKED…. how is it possible? I did ask them aswell if i can pre book they said not possible… so some specialtreatments to others???” On the official du Facebook Page Azhar Abdu Muhammed posted: “Greetings! I’m Azhar and I just want to tell that suprisingly your shop disregard my request to avail the iphone 4s that you had advertise in your site. The staff told me that I can’t purchase or avail the iphone 4s because I haven’t received any messages from you.”

The most popular query was about the price of the new iPhone and its availability. Users shared information on where these devices were out of stock and which telecom was offering better plans and packages with the iPhone. Dubai based user Waleed Jameel aks: “No branch or Business Center is open on Friday. So where exactly is one supposed to go and find out about iPhone 4S from??”, another user promoted the iPhone in KSA: “iPhone 4s in KSA is cheaper see the plan…”. Social Media was a medium users to share updated information, to assist users by providing them with correct information. Brands need to be extra cautious when announcing new products on social media, a good social media plan can play a crucial role on consumers trends.

Scope Note:

The Buzz Report monitors trends and themes that recently buzzed on various Social Media platforms. This explicit search was conducted on all Social Media platforms (mainly Twitter and Facebook) in the UAE in Arabic and English language starting from December 4th until December 25th. The focus of the research was on consumer discussions related to the launch of the new iPhone 4s.

If you are further interested in monitoring any special event, political development or a certain brand/product we welcome you to contact us at info@social-eyez.com. We also appreciate any suggestions and improvements regarding this Blog. Also follow us on Twitter and like our Facebook-Page to get regular updates regarding future Buzz Reports.

Recent published Buzz-Reports:

Egypt Elections

UAE National Day

Jailed Blogger: Maikel Nabil

Libya’s former leader Muammar Gaddafi was announced dead following an attack in Sirte. SocialEyez researched user reactions in the MENA region across all social media platforms. All analyzed reactions were captured after the death was confirmed by the NTC.

SocialEyez captured approximately 2800 comments, this total represents the buzz volume generated by users in a span of 3 – 4 hours after NTC confirmation. Over 43% of the total coverage was on Micro-blogs, mainly Twitter. At 3:41pm Al Jazeera English tweeted: “Sources tell Al Jazeera that Muammar #Gaddafi has been captured and is “critically injured” http://aje.me/jMZYMN #Libya #moammar.”

During the first half hour mixed opinions were posted on social media:

  • “#gadafi has been killed .. congratulations #arab world”
  • “the man is dead stop making joke about him”
  • “i’m already sick of the gaddafi news coverage. in the past 15 minutes i saw the picture of his dead body 5 times and its still disturbing”
  • “end of an era for #libya: muammar #gaddafi is killed in #sirte”
  • “with all my respect to everyone: gaddafi being snuffed is a reason to celebrate. i will celebrate the death of each and every bloodsucker”

Share of Coverage – by media type

Micro-blogs such as Twitter had the highest share of coverage (43%).

Countries

Users from Egypt generated the highest buzz volume (46%). Interestingly users in Libya contributed to only 1% of the total coverage. 61% of the buzz was in English the remaining 39% was in Arabic.

Scope Note:

The search was conducted on all social media platforms across the MENA Region in Arabic and English. For more details and suggestions write to us at info@social-eyez.com.

Buzz Report: Steve Jobs

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

                                                                    – Steve Jobs -

Undoubtedly, the world has lost a man, who “changed the face of personal computing and consumer electronics in many ways”, a user said.

In the last years personal computing reached a new dimension: people are able to use their mobile devices to communicate via Facebook, Twitter and other Social Media Sites. With the development of the iPhone and the iPad Steve Jobs has a huge stake in this new world. The reaction to the news of his death was exceptional, especially on the web. SocialEyez took a closer look at the reactions in the Social Media World in the Middle East Region. The monitoring was conducted for one week starting from October 4th until October 11th.

Daily Volume

When people first heard about Steve Jobs’ death the posts on the Social Web were growing exorbitantly. Starting on the day of his death with approximately 7000 comments the peak was one day later with over 20,000 mentions. Shortly after this the volume dropped rapidly below 5000 comments per day. Majority of the users honored Steve Jobs as a “true leader and icon”, “tremendous visionary” and “genius”.

Share of Voice

89% of the reactions were posted on Micro-blogs such as Twitter. Comments on newspaper articles generated 8% of the total volume and 2% of coverage on Message/Boards and Forums. Many users mentioned his huge success, for example one user wrote “when Steve Jobs returned to Apple 15 years ago, the share price was $5.88. Today it’s at $378.25″. Another person referred to share Jobs’ unbelievable story: “Steve Jobs started Apple with a high school friend in a silicon valley garage in 1976″.

Closer Look: Twitter

On the 6th of September the hashtag “stevejobs” was used more than 400.000 times (Globally) on Twitter (Source TweetLevel). Similar to the Daily Volume Graph the main discussion was during this one day.  53% of the Tweets had the intention to say Thank You and Rest in Peace like the following two examples: ” RIP Steve Jobs. Thank you for changing the world in an incredible way” or “RIP Steve Jobs. You leave behind an amazing legacy”.

Regarding this hashtag it is extremely remarkable that www.apple.com/stevejobs and www.apple.com were linked 23,496 respectively 3,143 times. The first one is reminiscent of Steve Jobs with a verse, the second one with a picture of him.

The Commencement Address at Stanford University

At elite universities the commencement address is an honorable tradition in America and Steve Job’s impressing speech is almost historic. Over eleven million people watched it on YouTube and some quotes of the speech were posted as Tweets. The most popular ones were:

  • “you’re time is limited so don’t waste it living someone else’s life”
  • “if you live each day as if it was your last, someday you’ll most certainly be right”
  • “if you want to live your life in a creative way, as an artist, you have to not look back too much”
  • “have the courage to follow your heart and intuition. They already know what you truly want to become. Everything else is secondary”
  • “Stay hungry. Stay foolish”.

Many users highly recommended to watch the whole speech:

Scope Note

This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in Arabic and English. The focus of the research was on social media conversations in the Middle East Region and social media trends reflecting the sentiment towards the death of Steve Jobs. For more details write to us at info@social-eyez.com.

Buzz Report: New Facebook

You would think that changes are good? Surely not always and certainly not when it took place on September 22, 2011; Facebook announced new changes to its platform. Before the official announcement there were numerous speculations and rumors about the kinds of changes Facebook was about to unveil. Pages like TechCrunch, Mashable or Social Media Today had early inside stories about the new timelines and “mysterious” like buttons. All these speculations finally came to an end and Facebook users could experience these new features for themselves. Users verdict:  not instantly happy with it.

While Facebook named it the “evolution of your profile” (Facebook Blog), the majority of users particularly on Twitter seemed less satisfied and called it “too damn complicated” (@michielveenstra) another user stated: “Who cares about new Facebook :\ we have Twitter FT” (@AbrarMB). Nevertheless in the last week all over the world the spotlight was on Facebook. Social Eyez was especially interested in the reactions of users in the Middle East and North Africa, continue reading for more on our exclusive findings.

Daily Volume


On September 21st 2011 the buzz on Facebook reached its peak with 3500 posts on all social media platforms. This chart also shows the limited time frame of the discussions. Two weeks later in October less than 100 comments were posted.

Share of Voice


Microblogs such as Twitter had the majority of posts (59%). In the total discussion the new changes of Facebook were only represented with 20 percent on Social Networking Sites.

Have a closer Look: Twitter 

According to Tweetlevel.com over 70,000 Tweets only with the hashtag #NewFacebook were postet on September 22nd 2011. Interestingly in this statistic the Buzz was fairly short and only centered on one certain day.

Besides the normal expected phrases used in the discussion, especially the word “fail” stand out, highlighting the general negative tone (source: Tweetlevel.com).

This cartoon card was one of the three most shared links on Twitter.

(source: Tweetlevel.com)



Social Media Conversations

Positive:

  • “Ok i finally checked my *New* #facebook. It’s severely cool.”
  • “Am i the only one who doesn’t mind, but actually likes the new and upcoming facebook changes?”
  • “I Changed my Facebook to TIMELINE! :D HONESTLY It’s DAMN GOOD!”
  • “people don’t complain about the new #facebook you will get used to it soon :D I like it :)

Neutral:

  • “And the reason why I don’t really complain as much as u guys from #NewFacebook is bcoz when I do check it, its usually from mobile.”
  • “Everyone complaining about facebook- Just think what Pac would say.. and thats “Things change, thats just the way it is”

Negative:

  • “Facebook Is Getting Too Damn Complicated”
  • “I hate the new facebook”
  • “facebook is rushing madness through updates”
  • “Sorry Facebook, you keep saying you’ve changed, but it’s too late. I’m already in love with someone else, her name’s Twitter.”
  • “the “new” Facebook layout is confusing. I find myself avoiding FB because of it.”
  • “Yup, all-new #Facebook design + features… again! Why so much, so soon and all together?”

Scope Note:

This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in the MENA-Region in Arabic and English language. The focus of the research was on social media conversations and social media trends reflect the sentiment towards the New Facebook. For more details and suggestions write to us at info@social-eyez.com.

Ever since the Al Wasl club announced him as new head coach of the team, earlier this year, ‘Dubai’s new little skyscraper’ (The National), Diego Maradona, has frequently made the news and people all around the world have turned to social media to disscuss the undoubtedly high expectations from the football legend.

Twitter user algergawi argued:Maradona ”It would be a shame if they didn’t score a title now that Maradona joins Dubai’s al wasl as head coach.” Many others have questioned the ability of “El Maradona”, who lost his last big match against Germany at the FIFA World Cup with 4 – 0.

Users now, are not only interested in the championship, but also in the legend’s livelihood in this part of the world. In the recent weeks, Maradona’s life in the Middle East has generated a high level of buzz online.

SocialEyez decided to take a look at user reactions with regards to Maradona’s status in the Social Media world and gauge whether the community approves of his new title – ‘Dubai’s new little skyscraper’.

Share of Voice

52% of the comments were posted on Microblogs followed by 21% of posts on Message Boards/Forums. There were fewer comments on other forms of Social Media like Blogs and Social Networking Sites.

Map Overlay

The world map below demonsrates Diego Maradona’s fame around the world. People in nearly every country have discussed his new position on social media platforms. People within the UAE, Egypt, India, Canada, US, Canada and the UK seem to be especially interested in this issue.

Tone of Content

Although the most comments were neutral in nature, there were however more positive feedbacks than negative ones. 28% of the users expressed a positive reaction with regard to having a celebrity coach the UAE League whereas 18% of the users disagreed.

Social Media Conversations (Samples)

Positive:

  • “Al Wasl is trending in Argentina! Thank you Mariano Donda. Thank you Diego #Maradona. Thank you #Argentina!”
  • “Maradona’s going to go down well in the Gulf. Was officially presented w a headscarf by Al-Wasl today, & shouted ‘Viva Palestina!’”
  • “Maradona shows he still knows how to dive: New Al Wasl coach Diego Maradona still has all the old tricks …”
  • “They should support Maradona’s Al Wasl now we’re in UAE”
  • “Seeing Diego so close was a dream, thank you #AlWasl for making it come true.”
  • “From now on I’ll be a fan of Al Wasl club since you have hired THE BEST SOCCER PLAYER OF ALL TIMES: DIEGO MARADONA. Thank you and good luck.”

Neutral:

  • “A journalist’s-eye view of the Al Wasl media conference for Maradona’s new stars”
  • “ For those wondering where will Diego Maradona stay while in Dubai, he will live in a villa in the  artificial “Jumeirah Palm Island.”
  • “Diego Maradona enjoying Dubai life: Al Wasl’s new boss Diego Maradona is  clearly settling into life”
  • “100′s of fans waiting for Maradona and the players to start the training session  at al wasl club”
  • “Diego Maradona needs two more signings to have a squad capable of fighting for  the UAE title”
  • “Al Wasl have confirmed Diego Maradona will earn $34.5 million for two years as coach.”

Negative:

  • “Do you think Maradona is the right man for the job as Al Wasl lose their first match”
  • “Instead of focusing on Maradona and boasting about it, pay attention to the team and its performance and cut the bullshit.”
  • “maradona is a clown”
  • “Its a pure financial reason – not promoting sport in the region”
  • “Al Wasl’s appointment of Diego Maradona is for the wrong reasons”

Background:

Diego Maradona is one of the greatest football players of all time and is known for winning the 1986 FIFA World Cup with Argentina. In his career as manager of football teams, his first big station was the national team of Argentina and since May 2011 he is the manager of Al Wasl, a team competing in the UAE Pro-League.

It is only the fourth professional season in the UAE and many teams are trying to appoint famous football players like David Trezeguet or Grafite and illustrious coaches like the Italian Walter Zenga, the Austrian Josef Hickersberger or the Belgian Franky Vercauteren. Now Al Wasl hopes success to follow with the international star Diego Maradona.

Scope Note:

This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in Arabic and English. The focus of the research was on global social media conversations and social media trends reflect the sentiment towards Diego Maradona as coach of Al Wasl. For more details write to us at news@social-eyez.com.

Report compiled by the SocialEyez Team

Buzz Report: 9/11

One decade after 9/11, emotions and interests have risen again.  A new general debate about change, responsibility and faults have reoccurred. But today discussions have one important difference: the increasing influence of the Social Web, both in the Western and Arab region. Timothy Bancroft-Hinchey from the magazine The Star describes the terrorist attacks on the World Trade Center as a “tragedy which is the loss of human life, the darkness, the emptiness, the sense of loss, the desperation and that inexplicable sadness of an intensity that causes pain which engulfs families and friends who have lost loved ones in such an unexpected way and so suddenly. Ten years is time enough to heal the wound on the surface, but deep down it festers in the soul for eternity.”

Concerning the tragic event there are many controversial opinions on social media across the Middle East. Some users complain about the crudeness of the attacks, the others criticize America because of its fight against the terror which includes the wars in Afghanistan and Iraq. In addition to it a lot of people also show their sympathy towards the victims and their relatives via tweets, comments on blogs or other online platforms. On Facebook, for example, over 350,000 people like the memorial site “Never Forget 9/11”.


Daily Volume

Among the 14,000 posts captured from the MENA region, approximately 11,500 posts were posted on the 11th of September 2011. After which there was a decline in the buzz volume day by day. The below chart depicts the buzz volume by day.


Share of Coverage – by Media Type

55% of the total buzz captured related to the 9/11 were tweets or mentions on Google Buzz. Another major role plays message board/forums where 19% of the total volume was found.

Top Countries

In general the discussions about 9/11 was wide spread. Users from Egypt contributed to 30% of the total volume. Users from the United Arab Emirates, Bahrain and KSA followed with 16%, 13% and 12% respectively. Volume generated from the other countries were in a range between 250 and 500 posts.

Sentiment Analysis

The qualitative research of data indicated the great diversity of opinions concerning the topic. Majority of the comments were neutral in nature but the remaining reactions were either very negative or very positive – demonstrating a deep gap in the discussion. Significantly there were more negative discussions than positive. In the following paragraph we have showcased some of the most popular posts/comments.

What People Were Saying?

Positive:

  • “I think anyone would have wished 9/11 never happened.”
  • “God Bless those who perished on 9/11/01.”
  • “Sending my love and thoughts to all the victims of 9/11. My heart goes out their families and all the heroes of that day – Enrique”
  • “In Kennedy Center Speech, Obama Says America Is Stronger Post-9/11”

Negative:

  •  “R.I.P. to the 2,976 American people that lost their lives on 9/11 and R.I.P. to the 48,644 Afghan and 1,690,903 Iraqi people that paid the ultimate price for a crime they did not commit. Oh and the hundreds of thousands of Palestinians who experience this everyday. Your 9/11 is their 24/7”
  • “This tribute thing for 9/11 makes me wanna cry…”
  • “Nothing makes me more upset when people talk shit about 9/11. Why don’t you inform yourself on what happened that day, and then try to …”
  •  “9/11 Paved the Way for America’s Permanent Wars of Aggression”
  • “On 9/11 people are sad, but I’m the happiest guy. I love you, and you know who you are. A day to remember :)
  • “Reflection on 9-11, with the perspective that the US is only a minor player as the world changes. Insightful.”

Neutral:

  •  “9 -11 was a surprise to the american authorities!!”
  •  “10 years later 9/11 survivors still need support. You can help by contributing to the #911Relief Fund”
  •  “A changed america: marking 10 years since 9/11”
  • “World Still in Midst of War against ‘Terror’”

Background:

On the 11th of September in 2001 four US planes were hijacked by the Islamist militant group al Qaeda and crashed into the World Trade Center in New York and the Pentagon in Washington. The explosion caused the twin towers to collapse and approximately 3000 people were killed. Al Qaeda leader Osama bin Laden declared the responsibility of the attacks; he was killed on May 2011 by US-troops.

As a result of the events in October 2001 the war in Afghanistan began. American and British military forces started targeting camps of Al-Qaeda and the Taliban. Less than two years later the war in Iraq started in which approximately over 20,000 people died.

SCOPE NOTE:

This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in Arabic and English. The focus of the research was on Middle East social media conversations and social media trends reflect the topic 9/11. For more details write to us at news@social-eyez.com.

Report compiled by the SocialEyez Team

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