Colour is one of the most persuasive aspects of marketing. Strictly speaking as industry professionals, colour must induce a certain profile to a brand, but that’s far-fetched, isn’t it? Fact of the matter is, that it is too dependent on individual experiences to be universally translated to specific responses. Therefore, when we selected the hues for our new identity, it was more about personality than perception. Want to find out what the new SocialEyez entails? Read up! Continue reading
It’s the question we’re asked more than anything, “So what do you actually do all day?”
The word out there is that social media managers spend all day on Twitter/Facebook collecting followers and spend an unhealthy amount of time taking narcissistic #agencylife selfies and snapchatting their lunch. However, ‘IRL’ we’re constantly innovating, tweeting, articulating creative strategies and searching for the next best cup of coffee.
If you work in social media, is this close to what your average day looks like?
For five years, iPhone and Android have always been at odds, with Android grabbing the headlines and iOS falling slightly short. Closed vs. open; Design vs. customization, those lines have become blurred ever since. The two operating systems were continuing to converge, until Thursday. The goose-chase became even harder on Apple when Android became more compelling, and Google I/O 2015 just got ahead of itself with Google Now on Tap. A digital soul mate to its users and a threat to Apple’s OS, this new technology may just be ‘The One’ we’re all waiting for. Continue reading
Instagram has taken Social Media by storm with their latest update with Emojis! The company updated its iOS and Android apps yesterday with the ability to add emoji hashtags to posts alongside three brand-new filters. Continue reading
Facebook is currently facing a ‘needle in a haystack’ situation. Finding a brand that entices you to come back for more is becoming increasingly difficult and becoming a brand ‘people are talking about’ is even harder. To amplify your page impressions, we recommend utilizing simple plugins that ensure finest connectivity and easy sharing. Here are a few new (and old) must-haves: Continue reading
Whether it is Art Week or Food Festival, surfacing great Twitter content in key moments is an essential catalyst for interacting with fans and sparking engagement. It seems for a while now Twitter’s data sorting and stream management has been lacking specifications. With the introduction of Curator, we’re predicting a diminishing gap between high quality tweets and easy content acquisition, this new platform plays a very important role in managing Social Media efforts and here’s how. Continue reading