Infographic: A day in life of a Social Media Manager

It’s the question we’re asked more than anything, “So what do you actually do all day?”

The word out there is that social media managers spend all day on Twitter/Facebook collecting followers and spend an unhealthy amount of time taking narcissistic #agencylife selfies and snapchatting their lunch. However, ‘IRL’ we’re constantly innovating, tweeting, articulating creative strategies and searching for the next best cup of coffee.

If you work in social media, is this close to what your average day looks like?


Google Now: Your Digital ‘Better Half’

shutterstock_220531183 copy

For five years, iPhone and Android have always been at odds, with Android grabbing the headlines and iOS falling slightly short. Closed vs. open; Design vs. customization, those lines have become blurred ever since. The two operating systems were continuing to converge, until Thursday. The goose-chase became even harder on Apple when Android became more compelling, and Google I/O 2015 just got ahead of itself with Google Now on Tap. A digital soul mate to its users and a threat to Apple’s OS, this new technology may just be ‘The One’ we’re all waiting for.  Continue reading

Instagram’s Newest Update: Emoticon Hashtags and more


Instagram has taken Social Media by storm with their latest update with Emojis! The company updated its iOS and Android apps yesterday with the ability to add emoji hashtags to posts alongside three brand-new filters. Continue reading

Rethinking ROI from Destination to Journey

Our CEO, Fadl Al Tarzi explored different facets of defining ROI for Social Media. Read this piece in Gulf Marketing Review, April Issue.

0016 0018 0019

Discovering Facebook Plugins


Facebook is currently facing a ‘needle in a haystack’ situation. Finding a brand that entices you to come back for more is becoming increasingly difficult and becoming a brand ‘people are talking about’ is even harder. To amplify your page impressions, we recommend utilizing simple plugins that ensure finest connectivity and easy sharing. Here are a few new (and old) must-haves: Continue reading

Curator: Simplifying your Twitter efforts


Whether it is Art Week or Food Festival, surfacing great Twitter content in key moments is an essential catalyst for interacting with fans and sparking engagement. It seems for a while now Twitter’s data sorting and stream management has been lacking specifications. With the introduction of Curator, we’re predicting a diminishing gap between high quality tweets and easy content acquisition, this new platform plays a very important role in managing Social Media efforts and here’s how. Continue reading

Vessel: The Good, The Bad, The Ugly

VESSELIn early 2014, Jason Kilar and Rich Tom gave up their positions as Hulu’s CEO and CTO to build Vessel with the objective of bringing viral video stars on board. Upon launching in December 2014, Vessel rapidly started to stir the pot for existing YouTube viewers as they now consider watching their favorite stars on a platform that exclusively allows viewing the content 72-hours in advance. This new kid on the block intrigues us and here’s why…

Continue reading