Posts tagged ‘brands’

Social Eyez sponsoring The Customer Show

Social Eyez is sponsoring The Customer Show Middle East & North Africa, which takes place in Dubai on November 22nd to 25th.

We are very focused on helping to empower organisations in the Middle East to gain insights from and participate in customer conversations online and so this should be the show for us. Improving and extending customer engagement has become a top priorty for many CMOs in the region and online platforms are playing a growing role. As more customers become empowered by onine media, so more brands are going to need the right tools to manage online customer engagement.

Alongside the event, SocialEyez will be holding a workshop about how social media platforms are monitored and how companies can utilise this service to enhance their customer service and brand image.

Put the dates in your diary now. Check out The Customer Show website too.

The Buzz – Apple IPad

One of the most anticipated product launches of the year, the Apple iPad was introduced to the public on April 3rd, 2010. In true Apple style, the iPad created big buzz with consumers worldwide.

Geographical distribution of social media mentions

Over an 18 day period (28th March – 15th April), we monitored a social media buzz totalling 80,968 conversations, with an average of 3,680 conversations per day; peaking at 15,072 a few day prior to launch.

In the Middle East region, a total 1,148 conversations were recorded, with Egypt, the UAE, Morocco, Saudi Arabia, Oman and Tunisia, generating 88% of total Middle East chatter. Almost all conversations were in English, spread across a wide range of age groups (18-49 yrs old), demonstrating the universal appeal of the brand. However, this seemed to be a guys thing with males accounting for 76% of the conversation and females just 24%.

26% of the social media mentions for the Apple iPad launch were positive, which is reflective of a deeply entrenched brand evoking a strong, favourable reaction from its audiences.

Click here to download The Buzz report (PDF)

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